B Lab SA’s mission is to serve a movement of people using business as a force for good in South Africa. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. B Lab SA drives this systemic change by:
1) Building a global community of Certified B CorporationsTM who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability;
2) Working with the B Corp community to influence policy and law to align the interests of business with those of society and to help high impact businesses be built to last;
3) Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact—and the impact of the businesses with whom they work—with as much rigor as their profits.